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Bet365 general information

Bet365 is the world’s leading online bookmaker and the top rated bookie in more than 40 countries. And, because BET365 has always been one of my favorite platforms to bet on, I decided to write a comprehensive, unbias review, based solely on my own personal experience with this bookie. I think it is important to emphasize that this bet365 review reflects my opinion, as well as the fact that bet365 did not pay me for writing this article and I do not derive any other financial benefit from it.

With an extensive range of pre-match and In-Play markets available on over 40.000 sporting events from around the world, you can get great value at Bet365. Add in a comprehensive Live Streaming service, the most flexible cash-out option on the market, a hefty welcome bonus, and bet365 quickly climbs to the top of the best Irish bookies list.

Few sports betting sites are as good as Bet365. This UK bookmaker will give you unbeatable odds for anything from horse racing to football, basketball, golf or even cricket. What’s even better is that when you sign up to Bet365, the bookmaker will give you up to 100€ extra to play with. The site’s casino section is packed with hundreds of the best slots and table games available on the market. Plus, when you visit the Bet365 website for the first time, you could get your first deposit matched up to an additional 100€ that you can use to maximise your wins on all the available casino games. So if you are considering betting with Bet365 and are looking for Bet365 reviews, then you are in the right place. 

Claiming to be the world’s favourite, Bet365 Ireland is an online gambling company that provides sports betting, live casino games and online casino games. Bet365 is licensed and regulated by the popular Malta Gaming Authority. The company headquarters are located in Stoke-on-Trent, but they also have offices in various countries like Malta, Gibraltar, Bulgaria, Australia, and Manchester. Although Bet365 has added online casino games to its offerings, the main focus of Bet365 remains sports betting and it has made a name for itself as one of the Best Bookmaker in Ireland. Keep reading to see why this is a great betting site.

Up to €100 in Bet Credits for new customers at bet365!

Min deposit €5. Bet Credits available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake.

Registration Bonus | *T&C’s apply

Bet365 Registration

The registration process is very easy. Fill out the registration form, confirm your email and you’re done. It shouldn’t take you more than 5 minutes. Here is a step by step description of the registration process:

At this time, you should see an automatic notification appear on your screen, informing you that your registration is complete, but check your email too, as you have to confirm it! Now all you’re left to do is deposit money in your account and you can immediately start placing winning bets!

Bet365 Sportsbook: amazing sports selection & plenty of markets

Bet365’s website itself is very pleasing to the eye. No tiring, flashing banners anywhere in sight, very user friendly and a nice design in a pleasant shade of green. All available languages are in the upper right corner, where you can also access your account which contains all the necessary information about your identification, your betting history, and the current status of your balance. 

Betting on the Bet365 website is extremely easy and should not be a problem for anyone. Most importantly, the menu is very clearly laid out and the events you are looking for are very easy to find. This is one of the main things that makes Bet365 such a great platform. Even matches from least popular leagues can be found within just three clicks.

This has become one of my favorite online sports betting offices, mainly because it has such a wide range of sports and markets that are very hard to find with other bookies. If you take a look at the huge variety of events that you can bet on, you’ll understand it’s no coincidence that bet365 has been a market leader in the betting industry for so many years.

Available sports and other events can be found in the menu on the right. Here, you’ll see that you can bet on pretty much everything, from football and other popular team sports, E-sports, horse and dog racing, handball, MMA, snooker, or even floorball and surfing. You’ll be able to bet on more than 200 markets per event. Besides their traditional betting options, Bet365 Ireland also offers plenty of exotic options such as parlays and prop bets.

Odds are competitive, but could be improved on football events in particular. Bet365 displays odds in 4 formats, namely fractional odds, decimal odds, American odds and American Fractional odds. For significant events, Bet365 provides its odds for almost a week in advance while for lesser popular games, it offers its odds around three to four days before the match, making it easier for you to do an Odds Comparison.

Betting margin
Football: 5.35% Basketball: 4.92% Hockey: 4.46% Tennis: 6.32% Handball: 7.44%

If you are a fan of e-sports, we have great news for you! Bet365 offers comprehensive betting on e-sports. You can bet on games like DOTA2, CS: GO, League of Legends, King of Glory, StarCraft 2 and WarCraft 3. 

Bet365 Bonuses & promotions

Bet365 rewards Irish bettors with some of the best bonuses and promotions available on the market. Here are some of the current bonuses available, but don’t forget to check the Terms and Conditions before entering a contest, claiming a bonus/promotion

Bet365 Sign Up Bonus

Open an account, deposit €5 or more and you will be entitled to a 100% bonus on your qualifying deposit up to €50.

In order to qualify for your bonus, please follow these simple instructions:
Open an account, make a deposit of €5* or more and you will be entitled to a 100% bonus on your qualifying deposit up to a maximum of €50*.
To claim your bonus, simply make a qualifying deposit, select Members from the Services menu, go to Offers, then Offers Available and select Claim Now.
To bet with your bonus, simply turn over the amount of your deposit once on the sports and markets of your choice. You must have settled bets to the value of three times your deposit and bonus prior to making a withdrawal.

2 Goals Ahead Early Payout Offer

Get your single bets paid out if the team you back goes 2 goals ahead – for multiple bets the selection will be marked as a winner! 

How it works:
  1. Place a pre-match bet on the standard Full Time Result market for Soccer games from selected competitions up to and including Thursday 31st December 2020.  For single bets, if the team you back to win goes 2 goals ahead at any stage during the match, Bet365 will pay out your bet in full regardless of whether the opposition comes back to draw or win the match.
  2. For multiple bets and Bet Builder bets, if a team you have backed on the standard Full Time Result market goes 2 goals ahead, this selection will be marked as won within My Bets, with the remaining selections left to run.

Soccer Accumulator Bonus

Available on a wide range of selected leagues and competitions.

How it works:
  1. Place a pre-match accumulator of 3 or more selections on the standard Full Time Result, Both Teams To Score or Result/Both Teams To Score markets.
  2. If your bet is successful, a bonus of 5 – 70% will be added to your returns. The bonus amount is dependent on the number of selections. Bonus is paid as cash and added to your withdrawable balance.
Horse racing at Bet365

Bet365 is a fantastic platform when it comes to horse racing! As with all top bookies, they offer Best Odds Guaranteed on all races. If you back a winner and it’s SP is higher than the price you backed it at, you’ll be paid the bigger price.  Also, you can watch every race in the UK and Ireland live!

All you need is a funded account, or to have placed a bet in the last 24 hours. All racing can be viewed on mobile, tablet and desktop so you can keep up with the action wherever you are. As well as bringing you races from the UK and Ireland, bet365 also covers action from the USA, Brazil, South Africa, France, Dubai, Singapore, India and selected Australian tracks.

Along with their great value Live Horse Racing coverage from At The Races and Racing TV, bet365 offers a comprehensive and FREE Racing Archive service.
You can now watch unlimited race replays from all UK and Irish racecourses, at no extra cost. The archive is simple to use and lets you search by either date or by horse name. Full silks and results are also available for each race.
My Horses
Build a stable of your favourite horses and receive updates when they run!My Horses allows you to create a portfolio of your favourite horses, receive reminders when they are due to run and keep track of their performance by adding personalised notes.
Each Way Extra
Each Way Extra gives you the option to increase or decrease the number of places in a race when you are betting Each Way on selected Horse Racing.
When you use Each Way Extra you can add places to your Each Way Horse Racing bets and take a reduced price or remove places and increase the odds on your selection.
The number of Each Way Extra places offered on a race can be viewed on the Each Way Extra coupon or on the bet slip.
Racing Value
Pay out on disqualified horses, now includes bets placed Ante-Post. Here are some of the deals available: 
Early Prices On Every Race: Early prices on every UK and Irish horse race.
Enhanced Win: The bookie offers Enhanced Win Only Prices on selected races throughout the year.
Enhanced Place Terms: enhanced Place Terms on selected races throughout the year. Please note this offer does not apply to Tote bets, Colossus bets or To Be Placed markets.
Showcasts Exclusive: Showcasts are Fixed Price Straight Forecasts and Tricasts. These are offered on all UK and Irish horse races when prices are available (Tricasts – races of 8 or more runners).
Double Result Offer: Bet365 will pay out on both the disqualified horse and the official winner on all Win and Each Way bets on Horse Racing in the UK and Ireland, as well as US, Germany, France, South Africa and Mauritius Racing where Fixed Odds are offered. This offer applies to Ante-Post bets, Each Way Extra bets, Betting Without bets, Enhanced Win bets, Cover Bets, Place Only bets, Not To Be Placed bets, Forecasts and Tricasts. No more waiting for a steward’s enquiry – first past the post is the winner! All other markets, including Tote bets, Colossus bets, Not to Win bets, Match Bets and Jollies And Rags bets are excluded from this offer.
No More 5p Rule 4 Deductions: When a horse is withdrawn at odds of between 10/1 and 14/1, bookmakers normally make a 5p in the £ deduction to winnings. bet365 has abolished the first such deduction in any race.
Non-Runner No Bet: The bookie offers Non-Runner No Bet on selected Ante-Post races throughout the year. Once a race becomes Non-Runner No Bet, any bets placed on the Win or Each Way market after this point will be refunded if your selection does not run. In multiple bets if a selection does not run, that part of the bet will be deemed a non-runner. At the point of a race becoming Non-Runner No Bet it will also qualify for the Best Odds Guaranteed offer, for new and eligible customers.
Bet365 payment options

Bet365 offers a wide range of deposit options – credit card, paysafecard, Apple Pay, Google Pay, fast bank transfer, Neteller, Skrill.
There are no fees for any deposit you make and the processing time varies depending on the banking option you select (immediate for bank cards and electronic wallets/ up to 5 days if you choose bank transfer). The minimum amount you can deposit varies from 5€ to 100€, with payouts ranging from 5€ to 100,000€ depending on which method of payment you use.

When making a deposit, you can access the deposits page from your own account, located in the upper right corner. Once you have entered the details, you need to select the amount to be deposited and press the deposit button. When using a credit card, the amount will be transferred immediately.

Bet365 Casino & Live Casino

The casino section can be accessed by clicking on the “casino” link from the main menu. Anyone who loves exciting online slot machines, board games, card games, roulette, etc. is sure to find the perfect fit among the plethora of 300+ online games.

There is also a live casino service on the bookie’s platform, where players can literally enjoy the thrills of a variety of exciting card games and table games, such as live blackjack, live roulette, live craps, live baccarat and more!

Of course, bet365 also meant poker fans to be happy with their service, so you’ll be able to play poker in another dedicated section you’ll find in the main navigation menu. I’ve always been able to use my browser to access the bet 365 poker feature, but there is also a downloadable app available.

The mobile version of bet365

Bet365 constantly invests in offering the best possible user experience no matter what device you use to access the website.  That being said, my favorite way to play slot games, place bets or win a couple of hands of poker is by using Bet365’s mobile version, which allows me full acess to all their features, no matter where I am in.  The mobile site is perfectly optimized for any type of phone, and unlike with similar types of sites from other bookies, I don’t have to search for minutes on end for the current events I can bet on. I’ve never experienced any slowdowns, freezes, or other annoying inconveniences at all that could completely ruin the user experience. In light of all this, I can therefore safely recommend the bet365 mobile site to those who like to bet “on the go”.

bet365 mobile application

The online gambling provider also provides mobile apps for devices Android and iOS operating systems. You can download it for free and use it  to bet anywhere, anytime, or just play poker. The app does its job perfectly, so all you need is a suitable mobile device (you should use a display larger than 5 inches) and a stable internet connection.

A few words about bet 365 customer service

In my opinion, providing quality customer service is one of the most important requirements for any online bookmaker . Fortunately, this is the case with Bet365, as there are several ways contact customer service (the most popular option is the 24/7online chat). But the icing on the cake is that, since the company focuses on employing and nurturing talent, their staff are skilled, professional and  are able to solve your issue in a matter of minutes. Of course, customer service is also available by email or phone. There is also an extremely helpful FAQ section filled with answers for the most commun problems you might run into, from banking options, to registration, placing a bet, verifying your account and more!

Bet365 conclusion

There can only be one opinion about Bet365: this is currently the best place to bet online. A great website, on desktops and mobile devices alike, a very good and stable live betting platform, lots of casino games, poker…these are just a few of the services available to you if you sign up with Bet365. It is unlikely that you will find a wider range of bets elsewhere and the odds are very good with very high betting limits. We recommend this bookmaker to anyone who is looking for a serious AND RELIABLE online betting platform!

Bet365 FAQ

How do I verify my account? 
The Bet365 verification procedure is quick and easy. All you need to do is upload the following documents into your player account: A proof of identity (one of the following: valid passport , valid identity card, valid driving license, valid official residence document), a proof of address (one of the following: bank statement, utility bill for landline services such as landline telephone, gas, water or electricity, your residence certificate, any official government correspondence certified by local authorities) and a color screenshot of the payment method you used when opening your Bet365 account! The quickest way to verify your documents is to upload these via the Know Your Customer (KYC) section of the website, where you will also find guidance on our KYC requirements and how to complete the verification process. Once the review is complete we will notify you by email. You can also view your current verification status by visiting Know Your Customer in the Members area.

Does Bet365 offer a sign up bonus?

Yes! For Irish customers, the bonus consists of up to 50€ of betting credit. Basically, this means that the bookie will fully match the value of your first deposit up to 50€, but please make sure to carefully read the Terms and conditions before claiming the bonus. There are also other weekly offers available to all players on the Promotions page.

How long does it take for a withdrawal at Bet365?

Bet365 is very fast when it comes to paying your wins. If you are withdrawing your money on a credit/debit card, this will take 1-2 business days. However, if you choose Skrill/Neteller the money will hit your account in a matter of a few hours!

What is Bet365 Bet Builder?

The Bet365 betting builder allows you to combine multiple bets into a single event. Mainly used in football betting. You can practically place bets on a match that are not offered by any agency, so you can stack high-odds bets.

What does the Bet365 “Cash-out function” do exactly?

Cash Out gives you more control over your bets and offers you an opportunity to take a return before an event has finished. When this feature is available you can Cash Out a bet in its entirety or you can partially Cash Out your bet, whilst leaving the remainder of your stake to run. You can also create a request for your bet to automatically Cash Out entirely or for a partial amount, where the Cash Out amount offered reaches a chosen value.

How do i deposit money at bet365?

You can deposit funds via the Deposit page, where you can also select, add and edit payment details.

If you have added a debit or credit card to fund your account, the card details will be stored on your account for future transactions. You will also have the option to use the convenient Quick Deposit facility. Where you request to place a bet and have insufficient funds in your balance, you will be asked to enter your Card Security Number (CV2 – the last three numbers on the signature strip on the back of your card), and the funds required to cover your bet will be deposited.

Other bookie reviews


Bookie: Bet365
Official website:
Support: Live chat (24/7) phone, email, post
Language: English + 15 more
Payment options: VISA, MasterCard, Skrill, Neteller, Paysafecard, Maestro & more
Best for: horse racing bets, live betting


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